Towards a betterapp store

Founder LetterApplause is reinventing mobile apps—crafting and curating brands with an emphasis on excellent, elegant, and ethical design. For users lost in a sea of dark patterns, we aspire to be a beacon of light. Join us to build different.

Something happened to mobile apps. They used to be refreshing discoveries—small marvels that enriched our lives without trying to trick us. You paid a fair price, and you got something you felt good about. It wasn’t perfect, but it was simpler, more direct, and driven by genuine innovation.

Then the tide turned. Dark patterns crept in, subscriptions multiplied, and algorithms buried honest work beneath gimmicks. The promise of a truly global marketplace for indie developers got tangled in hidden fees, abrupt reviews, and oversaturated charts. Many creators still build brilliant things, but their spark can be drowned out by noise.

We believe apps deserve better. At Applause, we’re assembling the best of the best—brands that prioritize thoughtful design and straightforward value. If you’re tired of rummaging through manipulative pop-ups or hunting for the one app that doesn’t misuse your data, you’re not alone. We see a future where quality software is easier to find and simpler to trust.

That’s where curation comes in. We sift through the clutter to champion apps that genuinely help you learn, relax, connect, or create. We don’t hide behind endless paywalls or sneaky tactics. Instead, we focus on delight, utility, and ethics. Every app we celebrate is built by people who think differently about user respect and product longevity.

The result is a fresh approach to an industry that lost its way. You can find tools that fit your life without feeling cornered into upgrading or signing up just to proceed. Developers can devote themselves to crafting solutions that reflect their passion, knowing their work won’t vanish in a maze of shady clones.

We’re not promising to fix every flaw overnight. But we are building a home for thoughtful mobile software—one that stands for excellence, elegance, and empathy. If that resonates with you, join us. Let’s restore a sense of wonder to apps and help the best ideas shine. Because when we build different, everyone wins.

Team14